Supplier Relationship Management
The definition of supplier relationship management can vary from organization to organization. However, the typical goal of SRM is to streamline and improve processes between a buyer and its suppliers — the organizations that supply the goods and services — just as customer relationship management (CRM) is intended to streamline and improve the processes between an enterprise and its customers. Underlying SRM is the focus on developing a mutually beneficially relationship with suppliers, especially those deemed as most strategic to the brand, to promote quality, efficiency, innovation and other benefits.